Ticket to the Games: Hospitality, Access & the Fan Experience
When the Olympic flame lights up Los Angeles in 2028, it won’t just illuminate the arenas — it will shine on the opportunities for businesses across Southern California. At the heart of the Games is the fan experience, and at the heart of that experience is ticketing and hospitality. For local companies, this is where preparation today can lead to once-in-a-lifetime business engagement tomorrow.
What We Know About LA28 Ticketing
Registration opens January 2026 — Fans must register to enter the ticket-draw system
Registrants are assigned time slots during ticket drops to make purchases
Ticket drops will roll out throughout 2026
Single tickets start at $28, making the Games accessible to a broad audience
Hospitality and travel packages will launch in 2026, managed by On Location, with bundled accommodations, transportation, and premium access experiences
This “registration + draw + drop” structure helps manage demand fairly, reduce scalping, and keep focus on fan engagement.
Why Ticketing Matters for Local Businesses
Every step of the ticketing journey is also a business opportunity:
Phase Opportunity Example
Registration (Jan 2026) Build awareness & capture leads Workshops/checklists/guides
Ticket + hospitality packages Bundle experiences Partner with hotels/restaurants/tours
Secondary offers Upsell, add-ons, fan services VIP transport/themed dining/merchandise
Fan logistics apps Provide on-the-ground support Shuttles, concierge, fan apps
Community engagement Create local activations Pop-up fan zones/watch parties, cultural tie-ins
Because LA28 is privately funded, ticketing revenue will be a cornerstone of its financial model. Organizers have strong incentives to make the system successful — and strong reasons to work with local partners who can add value.
Strategic Moves for SoCal Businesses
Get contract-ready: Ensure certifications, insurance, and compliance are in place for partnership pitches
Develop fan-focused products: Think beyond tickets — create immersive experiences that enhance the Games
Be digital-first: Ticketing will be 100% online; your business should also be mobile-ready and UX-friendly
Plan for local activations: Consider pop-ups, themed nights, or special offers near Olympic venues
Tell compelling stories: Fans want more than a seat — they want to be part of the Olympic experience
Local Angle: Los Alamitos Chamber Breakfast
On Friday, October 3rd at 7:30 AM, I’ll be presenting "Olympic Dreams: Get in the Games" at the Los Alamitos Chamber Breakfast (Maderas Steak & Ribs, 3642 Katella Ave). We’ll explore how you can prepare today to be part of the Olympic journey.
The Olympic Games are about global excellence, and local readiness. Businesses who see opportunities early, build partnerships, and create meaningful experiences that make every ticket holder feel like the start of something extraordinary will win.
