Sponsorship & Supplier Opportunities: How Local Businesses Can Plug Into LA28

The Olympic and Paralympic Games aren’t just about athletes, medals, and national pride — they’re also about business. Behind every event is an enormous ecosystem of suppliers, sponsors, and service providers who help make the Games happen.

For SoCal businesses, LA28 represents a once-in-a-generation opportunity to connect with new audiences, grow your visibility, and be part of something truly global.

Where Businesses Fit In

You don’t have to be a multinational brand to participate. Businesses of all sizes can plug into the Olympic movement in ways that align with their expertise and capacity. Opportunities include:

• Local suppliers: From catering to event production to security, the demand will be huge. LA28 will rely on regional partners who can deliver excellence.

• Licensed products: Apparel, merchandise, and memorabilia offer opportunities for creative businesses to showcase their work

• Professional services: Finance, logistics, legal, healthcare, and marketing are all part of the Games ecosystem

• Hospitality & tourism: Hotels, restaurants, and attractions will benefit from the influx of visitors and can enhance the Olympic experience

Why It Matters

Getting involved with LA28 isn’t just about the two weeks of competition. It’s about:

• Building long-term relationships with new clients and partners

• Boosting brand credibility with global audiences

• Creating a legacy for your business in the community

What to Do Next

Here’s a great opportunity:

• Game Plan LA28 – a half-day conference hosted by the BizFed Institute at SoFi Stadium | Thursday, August 29, 2025

Business leaders, policymakers, and community stakeholders will come together to explore how local companies can connect with the Games.

Click here for details and registration https://web.cvent.com/event/1c8307d3-5661-46fb-ab0f-de42c2b2d618/summary